Since the beginning and with respect to the market trend, Samand Rokh Industrial Group started to manufacture premium-quality 440 and 500 reeds carpet and use high-quality acrylic materials under the brand of Razin Mashhad. With the introduction of new handmade look carpet technology, Samand Rokh Carpet Industrial Group purchased and installed 700-reed HCP machine from the best European brand(Van de Wiele) and combined the latest global carpet manufacturing technologies with traditional Iranian designs and plans.
The 700 reeds products were manufactured using soft Turkish yarns and were released to the market under the brand of Sorena in a separate unit.
In 2014, in order to expand its production technology, the company purchased the 1000 reeds 10 color machine— the latest achievement of Belgium Van de While— and turned to manufacture of a new 1000-reeds carpet with 3000 picks and ten real colors for the first time. This group has also kept itself up to date by purchasing the latest technology of carpet weaving machine, which means 1200 reeds, 3600 picks and 8 color. This machine manufactures carpets with a remarkable amount of 3 million points per square meter. Samand Rokh Carpet Industrial Group is currently operating under the brand of Sorena in three separate production units, manufacturing 700 and 1000 reeds 10 color carpets and 1200 reed carpet with the best raw materials and the latest technology in the world.
Sorena Carpet unique features:
— The use of high-quality and standard fibers and raw material
— Manufacturing original Persian carpet according to the international standard
— Unique color scheme and similar look to handmade carpets (due to the vast experience of the managers in Persian handmade carpet)
— Use of exclusive designs and plans
Different types of tableau-rugs with various images that are also prepared according to customer's order.
Various types of 700, 1000 and 1200 reeds carpets in different colors and designs in accordance with customer's choice.
Standards and certifications:
The Samand Rokh Carpet Industrial Group under the brand of SORENA has succeeded to receive the highest international standard certifications in recent years, among which the Iranian National Standard, European Union Standard, ISO 9001, ISO 14001, OHSAS 18001, IMS, ISO 10001, ISO 10002, ISO 10003, ISO 10668, ISO 1765 can be noted.