Avazeh Plus Collection – A New Revolution in the Art of Machine-Made Carpets from Kashan
Sorena Carpet, a well-known name in Iran’s machine‑made carpet industry, has once again raised the bar by introducing the Avazeh Plus Collection. Designed and produced as an upgraded version of the highly successful Avazeh Collection, this new line represents a major step forward in offering products of unmatched quality, exclusive designs, and substantial weight. In this comprehensive article, we explore every aspect of this exquisite collection and demonstrate why Avazeh Plus is the top choice for those who seek premium, long‑lasting carpets.
Sorena Carpet – A Pioneer in Kashan’s Machine‑Made Carpet Industry
Sorena Carpet Company began its operations in 1996 (1375 in the Persian calendar) in Aran va Bidgol, a district within the historic city of Kashan – the very heart of Iran’s carpet‑making heritage. By utilizing state‑of‑the‑art European machinery, including HCP looms from the renowned VAN DE WIELE brand, the company quickly established itself as one of the leading machine‑made carpet manufacturers in the region.
With over four decades of experience in both hand‑woven and machine‑made carpets, combined with efficient management and a team of skilled professionals, Sorena has evolved into a capable and trend‑setting enterprise.
Sorena Carpet operates three separate production units, offering a wide range of products, including:
700‑reed carpets
1,000‑reed premium carpets (Sachli Exclusive Collection)
1,200‑reed carpets (close to hand‑woven quality)
1,500‑reed heavy‑weight carpets (Rollex Collection)
However, what truly sets Sorena carpets apart from competitors is the company’s dedicated focus on high weight, exclusive color palettes, and proprietary designs – each created in collaboration with experienced designers and inspired by Iran’s rich artistic heritage.
Introducing the Avazeh Plus Collection
The Avazeh Plus Collection is the newest achievement of Sorena Carpet Company – an advanced and updated version of the popular Avazeh Collection. The original Avazeh Collection was already recognized as the first 700‑reed collection to offer top‑tier quality and exclusive designs. Now, Avazeh Plus builds on that success by improving fiber quality, increasing density, and introducing fresher, more modern color schemes, thereby setting new standards in the machine‑made carpet industry.
This collection directly responds to the needs of professional customers who seek carpets with exceptional durability, stunning beauty, and the authentic feel of hand‑woven masterpieces.
Technical Specifications of the Avazeh Plus Collection – The Pinnacle of Precision and Quality
The Avazeh Plus Collection is manufactured with premium technical specifications and the highest‑grade raw materials. Below is a detailed breakdown of its key features:
1. 700‑Reed Density and 2,550 Knots
The most defining technical feature of this collection is its 700‑reed density and 2,550 knots per meter of width (commonly referred to as "pick measurement").
700‑reed density means there are 700 reeds (or rows) in one meter of the carpet's width – a clear indicator of high weave density and fine craftsmanship. This density allows for exceptional pattern resolution and the precise execution of the most intricate design details. In simple terms, the higher the reed count, the finer and more visually refined the carpet.
The 2,550‑knot count ranks among the highest densities available in 700‑reed machine‑made carpets, ensuring superior strength, stability, and longevity. This high number reflects that 2,550 knots are woven into each meter of the carpet’s width, resulting in increased weight and enhanced overall quality.
2. 100% Heat‑Set Acrylic Pile Yarn
One of the most critical factors in carpet quality is the type of yarn used. Carpets in the Avazeh Plus Collection are made from 100% heat‑set acrylic pile – a material that, through a specialized heat‑treatment process, gains exceptional strength, softness, and luster.
Key benefits of this fiber include:
Softness and Comfort: Heat‑set acrylic fibers offer a pleasant, wool‑like tactile sensation, turning every step on the carpet into a truly enjoyable experience.
Color Brilliance and Retention: Thanks to their molecular structure, these fibers absorb dyes deeply and maintain their original shine and vibrancy for years. Sorena carpets, leveraging this technology, resist fading caused by sunlight and repeated washing.
Abrasion Resistance: The heat‑setting process significantly increases the fiber’s resistance to wear and tear, making these carpets ideal for high‑traffic areas such as living rooms, hallways, and reception spaces.
3. High‑Quality Warp and Weft (Pile, Warp & Weft)
The Avazeh Plus Collection is woven with high‑grade warp and weft yarns:
The warp – which forms the backbone of the carpet – is made from a blend of cotton and polyester, ensuring excellent tensile strength and stability.
The weft consists of a combination of cotton and jute (a natural fiber), which adds rigidity and dimensional stability to the carpet's backing.
This intelligent combination of natural and synthetic fibers delivers the best possible balance of durability, aesthetics, and cost‑effectiveness.
4. Grade A+ Quality Certification
Sorena carpets – and especially the Avazeh Plus Collection – carry the Grade A+ quality certificate, which represents the highest quality level within the company's product range. This certification is the result of rigorous quality control at every production stage, from raw material selection to weaving and final inspection.
Moreover, Sorena Carpet is proud to hold prestigious international certifications including:
ISO 9001 (Quality Management)
ISO 14001 (Environmental Management)
OHSAS 18001 (Occupational Health and Safety)
With 12 international standards in total, the brand has firmly demonstrated its commitment to quality and to producing hygienic products with antibacterial properties.
Exclusive and Unique Color Palette
One of the most distinguishing features of Sorena Carpet Company – setting it apart from other manufacturers – is its exclusive color palette. The company’s experienced design team, drawing inspiration from nature, authentic Persian art, and global design trends, has curated a unique color range specifically for the Avazeh Plus Collection.
This palette is carefully tailored to harmonize seamlessly with modern, classic, and even minimalist interior décor, offering customers a wide variety of elegant and contemporary choices.
Exclusive Designs – Where Authenticity Meets Modernity
As the name Avazeh (meaning "melody" or "voice") suggests, the art and authenticity of Persian carpet weaving resonate through every thread of this collection. However, the Avazeh Plus Collection has been conceived with a distinctly modern perspective.
All designs in this collection are completely proprietary and cannot be found elsewhere. By officially registering these patterns, Sorena prevents unauthorized copying and mass‑production, guaranteeing its customers that their chosen carpet will be a one‑of‑a‑kind artistic piece in their home or workplace.
These designs masterfully blend traditional Persian motifs – such as Shah Abbasi flowers and arabesques – with contemporary lines and compositions, creating a beautiful harmony between heritage and modernity.
Heavy Weight – The Competitive Advantage of Avazeh Plus
Perhaps the most compelling advantage that makes the Avazeh Plus Collection the ideal choice for discerning customers is its heavy weight. In Iran, heavier carpets have always been synonymous with superior quality and authenticity. The substantial weight of these carpets – resulting from the high knot density (2,550) and the use of thick, premium fibers – offers numerous benefits:
Enhanced Durability and Longevity: Heavy carpets resist abrasion, foot traffic, and shifting far better than lighter alternatives, preserving their beauty and structural integrity for many years.
Stability and Resistance to Curling: Due to their weight, they lie perfectly flat on the floor and are far less prone to edge curling or folding.
Luxurious Feel: The moment you lift one of these carpets, its heft conveys a sense of quality and luxury, reassuring buyers that they are investing in a truly premium product.
Closer to Hand‑Woven Carpets: The heavier a machine‑made carpet, the closer it comes to hand‑woven carpets, which naturally have significant weight. This feature makes the Avazeh Plus Collection especially attractive to those seeking the authentic feel of a hand‑woven carpet at a more accessible price point.
Why Choose the Avazeh Plus Collection?
Choosing a carpet is choosing art – and making a long‑term investment for your living space. The Avazeh Plus Collection, through its fusion of art, technical expertise, and superior raw materials, meets every criterion of an ideal carpet.
Choose Avazeh Plus if you are looking for a carpet that:
Is exceptionally heavy and durable, maintaining its beauty for years to come.
Features a proprietary, exclusive design that you will not find anywhere else.
Offers special colors that harmonize perfectly with modern décor.
Holds a Grade A+ quality rating and carries internationally recognized certifications.
Feels soft and luxurious underfoot, making every step a pleasure.
Comes from a leading and prestigious Kashan‑based brand – Sorena.
Without a doubt, the Avazeh Plus Collection is the finest choice for you.
Conclusion
The Avazeh Plus Collection by Sorena Carpet Company is far more than just a product – it is an artistic and qualitative statement in the world of machine‑made carpets. Built upon over four decades of experience, utilizing the most advanced European weaving machinery, backed by 12 international standard certifications, featuring an exclusive color palette, and – most importantly – distinguished by its heavy weight and 700‑reed/2,550‑knot density, this collection stands as one of the finest and most luxurious options available in the Iranian market today.
Sorena Carpet has once again proven that by looking toward the future while preserving the authenticity of Persian art, it can create products that not only meet the needs of domestic customers but also shine as high‑quality export goods across the Middle East and even Europe.
Visit Us
To view the Avazeh Plus Collection and other unique collections, please visit the company’s official website at:
sorenacarpet.com
For expert consultation or to find authorized sales representatives across Iran, you may also contact us at:
(+98)3154040 (30 lines)
(+98)3191094040 (30 lines)
Sorena Carpet Company – Always creating the best for the best.
